Event Games

Roller Racing

Roller Racing is a cycle sport like no other. Participants battle it out on bikes over a sprint distance at speeds in excess of 50mph. Accompanied by music, an MC and cheering crowds, this is a high-energy race game that’s sure to unleash everyone’s competitive side.

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Biography

“The team at Roller Racing was great from start to finish. An exciting and interactive way of getting our students engaged with cycling at the university!”
London by Cycle, Brunel University

Participants, be they adults or children, ride head-to-head on stationary bicycles in short, timed races to a soundtrack of high-tempo rock and pop music. The noise and excitement levels soar as the expert MCs urge on the racers and encourage the crowd to do the same, resulting in a uniquely memorable experience for all involved.

Roller Racing is a static cycling activity perfect for public engagements, marketing and publicity events, staff team-building, health and sustainable transport promotion, community outreach work and corporate entertainment

Riders compete in pairs or fours and the activity is suitable for everyone from the age of seven upwards. Previous cycling experience is unnecessary and no special clothing or footwear is required to participate.

This exciting brand of sporting entertainment can be brought to any party or event. Over the years, a number of couples have chosen a Roller Racing race instead of the traditional first dance for their weddings!

Your event can be large or small, anything from a birthday challenge or stag do, up to a major party with optional DJs, the large PA, even TV commentators and appearances from Olympic athletes are possible. They can also provide Roller Racing prizes such as medals, trophies, tees, cycling bottles and caps.

Roller Racing is available client-branded so that you can fully brand your activity, equipment and team with your own logo or brand.

Roller Racing is perfect for: Corporate events, brand activation, team-building events, promotional events, marketing events, conferences, product launches, community events, cycling events, sports events, health and wellbeing events, festivals, children’s events, weddings, birthdays, Bar and Bat Mitzvahs, media events, private functions

Previous Clients

PwC
Nokia
Levi’s
Oakley
Seat
Adidas
Red Bull

TV
Roller Racing has featured in New Tricks and Steve Backshall’s Deadly 60 on BBC1; A League of Their Own on Sky1; Amazing Greys on ITV1; The Cycle Show on ITV4; and Gamechangers on SKY Sports.

Testimonials

“Always a pleasure having Roller Racing at our events. Easy to organise, engaging staff and a guaranteed hit with the children (and often the parents too).”
Tower Hamlets Summer Events

“The Roller Racing service and activity were excellent. I couldn’t fault any of the team on-site who were professional, pro-active and trustworthy. Despite it being slightly difficult to get people engaged due to the adverse hot weather conditions, the staff were very friendly and managed to encourage participation in the competition. This brought out the competitive side in many participants and quite a few returned to try and better their score! I would definitely look to work with Roller Racing at future events.”
Big Ride for Africa

“We organise the annual Marylebone Summer Fayre which brings around 35k people to Marylebone through the day. ALWAYS book Roller Racing as they are so popular with the kids and a super professional and great bunch of guys!”
The Marylebone Summer Fayre

“Amazing! Great, friendly and fitted into the Rapha Nocturne vibe perfectly.”
Rapha Nocturne

“As always, a pleasure to work with Roller Racing, with their enthusiasm and energy generating a great atmosphere.”
BCO Festival of Cycling

“All of the team were professional and friendly. When requested all paperwork was supplied and on the day the team was adaptable to the event and festival-goers. We look forward to seeing them again in the South West.”
Grinagog Community Event

“We were thoroughly thrilled to have Roller Racing visit out event up in Manchester. They were excellent from start to finish – super fun, friendly, encouraging and massively engaging with our varying audiences. They really helped create a wonderful energy in what was quite a large space for the event and without them would have been severely lacking – come back soon!”
Women’s cycling event at the NCC

“We had Roller Racing in our school as part of our Healthy Living Week. To give our students a taste of different activities, indoor stationary cycling was very exciting. The fact that Roller Racing managed to give children from 5 different classes all a turn in one day was amazing. Even our teachers got to have a go. It was such a moment of pride to see children that tend to not excel in PE, actually win their class event. It has done a world of good to their confidence and will hopefully introduce them into the world of cycling. Thanks again Roller Racing, you have inspired us as a school.”
St Leonards Healthy Living Week

“Roller Racing provided a friendly, helpful and professional service from event planning advice through to running the event itself. There was a great atmosphere generated on the night and the racing was slickly managed in a relaxed way that kept the event moving along ensuring that it finished on time and everyone had a good time.”
Okehampton CC

“Thoroughly enjoyable event with great support from the Roller Racing team. Set up was efficient and once it got going the event went far too quickly. Highly recommended!”
Kingston Wheelers CC

“I and many of my guests would be very keen to book Roller Racing again for events, the guys were top notch and the evening was great fun. Worth every penny.”
Bike Station Launch Party

“What a fantastic activity to have at any event! We are a disability charity for members with a brachial plexus injury affecting one of their arms. This activity was one they could join in and compete against their peers or family members without any consideration for their differences. Friendly, supportive and helpful staff – they come highly recommended”
Erb’s Palsy Group Fun Day

“Many thanks for attending the Surrey Cycle Show. Roller Racing’s presence certainly added to the atmosphere and the roller racing was enjoyed by all ages. The link to the photos and results after the event was an added bonus.”
Surrey Cycle Show

“The team at Roller Racing was great from start to finish. An exciting and interactive way of getting our students engaged with cycling at the university!”
London by Cycle, Brunel University